THERMOS UK LAUNCH NEW ECOMMERCE WEBSITE
Thermos UK, the leading manufacturer of portable insulated food and drink containers, have today launched a new ecommerce website.
Displaying a new brand look, the supporting lifestyle imagery focuses on four core channels – active, commuter, glamping/festival and kids. With a view to broadening appeal to a younger audience, the site will showcase the latest Thermos range and best sellers.
With the increasing emphasis on sustainability and the drive to eliminate the use of single use plastics, the reusable drink and food container market has seen rapid ascent. With over 100 years’ expertise and as leaders within this sector, Thermos UK continually look to enhance their offering to cater for this increasing demand. Having a mobile first ecommerce store will allow the brand to more quickly adapt based on customer feedback.
Nick Kime, Managing Director, Thermos UK commented; ‘This is a really exciting time for the Thermos UK brand; whilst we will continue to maintain strong partnerships with our existing sales channels, we will now have the ability to give the brand a voice and gain direct consumer insight. The new website highlights a brand refresh and we’re looking forward seeing how the platform develops.’