A British pop culture inspired the launch for the new Thermos Icon™ Series
Since Thermos® first patented the vacuum flask back in 1904 we have continued to innovate and stay relevant, in October 2023 we launch the Icon Series, which combines our 120 years of industry expertise into one single range.
The inspiration for our launch came from the many icons we have seen over the last 50 years of British pop culture. These icons are not just ordinary people, they create feelings and ignite emotions that ignite the spark of what is possible within us all.
Icons of British culture have transcended fame to become the architects of global influence. From the revolutionary sounds of The Beatles that ignited a musical explosion to the transformative androgyny of David Bowie that challenged societal norms, their artistic ingenuity has redefined cultural boundaries. The rebellious spirit of punk embodied by bands like The Sex Pistols spread like wildfire, empowering generations to question authority and embrace individuality.
Through their infectious spirit, the icons of British culture have left a lasting mark, inspiring humanity to dream beyond limitations and evolve with boundless creativity.
And they will continue to rock our world, shape our opinions and show us all how we can - Be an Icon.
‘The UK has always pioneered the way when it comes to design, fashion and youth movements and we have taken inspiration from popular culture for our launch campaign for The Icon which we are sure will resonate with our heritage loving target audience.’ Said Nina Jaynes, Head of Marketing at Thermos UK.
Products will be launched on our website and with other retailers from October 2023.
The Icon™ Series consists of:
- The Icon Bottle 710ml
- The Icon Bottle 945ml
- The Icon Bottle 1.2L
- The Icon Dual Lid Bottle 945ml
- The Icon Bottle With Spout 710ml
- The Icon Bottle With Spout 1.9L
- The Icon Travel Tumbler 470ml
- The Icon Travel Mug 470ml
- The Icon Cold Cup With Straw 710ml
- The Icon Can Insulator 355ml
- The Icon Slim Can Insulator 355ml
- The Icon Flask 1.2L
- The Icon Food Flask 470ml
- The Icon Food Flask 710ml
- 18/8 stainless steel
- Non-slip base
- Leak proof when closed
- Dishwasher safe
- BPA free